“Make me proud.” My mother used to say.
I conceived the Care Better app to form a community of caregivers of loved ones with Alzheimer’s and Dementia so no one is alone. It’s not complicated. Provide a messaging app so caregivers can chat, anytime, to someone who understands and get expert advice when needed. My Mom would have been proud of it.
We built, you came, we grew and then we went down. For six weeks now. Turns out the messaging is very complicated.
“But that’s the number one thing on the app!” friends comment, eyes widening.
They’re right. The messaging/chat feature is the most critical piece of the app. Numero Uno. Pulls us together, to relate and give back through a little micro-volunteering of intimacy. I believe in using all this cool technology not to distract us, but to connect us through our phone in our hands.
The platform we used to build the app changed messaging vendors, or a third party for that “plug in”.
Turns out the company support team is in India which is very typical of global technology. But here’s what that looks like.
Midnight and 3 am conference calls.
Email alerts on my phone at 2, 3 and 4am to answer responses to move things faster.
Escalating to CEO’s, Head of Product, Head of Customer Service and CoFounders through Linkedin to get attention and service.
At least a dozen new “plug in” partners, accounts, passwords, testing, videos, screenshots, installing and reinstalling hundreds of times.
Picture using the Uber app and texting your driver without sharing any personal info like your phone numbers. That’s the technology behind this simple messaging. Not so simple and not cheap.
It HAS to do this one thing and will be a service I’m proud to share. We're so close to working it out and can’t wait to chat with you.